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Agile growth. 
Lasting Impact. 

from strategic development to integration implementation

  • We establish consistent standards across your entire marketing ecosystem to expedite market entry, cultivate customer loyalty, and enhance sales


    Brand positioning strategy

    Brand identity

    Packaging

    Point of sale material

    Website

  • We bring brand purpose to life through impactful work across all communication touchpoints and drive deeper connections between the brand and customers through a human-centered approach.

     

    Strategy and creative

    Video and photo production

    Social content

    Microsite

    Social influencing

    Digital media/ads

we fuse agility with purpose, empowering brands to thrive in the moment while making a lasting impact

Agility is essential to stay relevant as consumer preferences shift, technology evolves, and trends come and go. Brands must be quick to adjust strategies and messaging to meet changing demands. However, relying too much on agility can lead to a brand losing focus and failing to establish a deeper connection with customers, resulting in short-term gains but weak long-term loyalty. Conversely, focusing only on lasting impact can make brands slow to adapt, leaving them behind in a market that rewards innovation and speed. While a long-term strategy rooted in strong values builds trust, without the flexibility to evolve, brands risk becoming outdated. Today’s consumers expect brands to meet their immediate needs and align with their values, holding them accountable for authenticity and purpose. Balancing responsiveness with long-term vision is crucial for businesses aiming to remain competitive while fostering deep, lasting connections.  ​ At AND Agency, we know that balancing agile growth with lasting impact is crucial for sustainable success. Our approach blends flexibility with long-term vision, ensuring our clients don’t just keep up with the market - they lead it with purpose. Using a holistic strategy, we deeply understand both the brand’s strengths and the shifting market, allowing us to craft solutions that are agile yet grounded in the brand’s mission. We don’t just follow trends—we help shape them. Our boundless creativity ensures that while adapting to change, we remain aligned with the brand’s essence, driving innovation that stays true to long-term goals. With lean implementation, we execute swiftly and efficiently, allowing brands to pivot quickly without losing quality. At the core is purpose-driven growth. Every move we make builds lasting value, helping brands stay relevant and trusted. By aligning agility with long-term impact, AND ensures brands are not only adaptable but also enduring.

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standardized process
and agile support

We utilize standardized processes informed by our team’s expertise, gained from large global companies and diverse international clients, ensuring high quality and professionalism. Simultaneously, we incorporate agile support for flexibility and responsiveness, allowing us to effectively meet the needs of various clients across multiple sectors in Vietnam.

modern communication 
and traditional approaches

Our team brings together deep experience in modern digital communications and holistic integrated marketing, covering both traditional atl and btl channels.

dynamic partnership
& client-oriented solutions

Through our robust implementation management processes and extensive network of specialized partnership, we offer a diverse range of solutions tailored to various scopes and budgets. This enables us to meet the unique needs of our clients, regardless of their scale or project budget, while delivering innovative results that align with their goals.

SPOTLIGHT ON OUR WORK

TOGETHER WITH GREAT BRANDS

ADP Group

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BAT

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Bosch

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CareWithLove

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CIMB

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​Digiworld

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Fixme

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Gemadept

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GSI

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HSBC

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Ivision

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KUN Milk

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Lazada

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LG

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Manulife

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Nab

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Niro Granite

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Phuctea

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Prudential

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Shinhan

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Space.s

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Terraco

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TPE Electrics

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Viettel

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​Vinagame

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Wiltea 

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Zoetis

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NOT BIG BOSSES. JUST BIG BELIEVERS.

Nhut has over 11 years of experience working across diverse agency models - from traditional branding and advertising to modern digital and social communications; from strategic planning and creative ideation to integrated marketing execution. His work spans both global brands and local SMEs, allowing him to understand and adapt to a wide range of business needs and marketing challenges.

Throughout his career, he has held key leadership roles such as Executive Officer, Head of Strategy & Creative, and Account Director at agencies including Leo Burnett, Asatsu-DK, Dentsu International, DNA Digital, and more. Nhut has led strategy, creative, and end-to-end execution for a wide portfolio of clients, including global brands such as Honda, Samsung, TikTok, PNJ, KFC, Vietnam Airlines, TH Group, Kido, and more - while also providing hands-on consulting and implementation for local SMEs across industries.

In 2016, he was awarded the Bronze Prize in the Digital - Professional category at Vietnam Young Spikes, recognizing his contribution to Vietnam’s evolving marketing landscape.

Beyond agency life, Nhut is also a passionate trainer and mentor. He has taught and spoken at institutions such as AIM Academy, University of Economics Ho Chi Minh City (UEH), Foreign Trade University (FTU), FPT University, and AIESEC — sharing practical insights and industry experience with the next generation of marketers.

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Nhut Truong

Chief Executive Officer 

Linkedin

​A SMALL WIN
THAT MEANT A LOT

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